From The Score Takes Care of Itself by Bill Walsh, with Steve Jamison and Craig Walsh, Coach Walsh details the standards by which he ran the San Francisco 49ers. The 49ers, of course, had one of the biggest dynasties in all of sports in the 1980s and 1990s, winning five Super Bowls in 14 seasons.
• Exhibit a ferocious and intelligently applied work ethic directed at continual improvement
• Demonstrate respect for each person in the organization
• Be deeply committed to learning and teaching
• Be fair
• Demonstrate character
• Honor the direct connection between details and improvement, relentlessly seek the latter
• Show self-control, especially under pressure
• Demonstrate and prize loyalty
• Use positive language and have a positive attitude
• Take pride in my effort as an entity separate from the result of that effort
• Be willing to go the extra distance for the organization
• Deal appropriately with victory and defeat, adulation and humiliation
• Promote internal communication that is both open and substantive
• Seek poise in myself and those I lead
• Put the team’s welfare and priorities ahead of my own
• Maintain an ongoing level of concentration and focus that is abnormally high
• Make sacrifice and commitment the organization’s trademark
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